Published in Non-Clinical

Managing Your Retail Practice On Demand

This is editorially independent content
2 min read

Missed the event? You can still catch all the content from Managing Your Retail Practice below. From contact lens myths to unconscious biases in the workplace - you don't want to miss this content tailored specifically towards retail optometrists and opticians!
On September 9 and 10, 2022, retail optometrists and opticians joined us for Eyes On Eyecare® Managing Your Retail Practice, a virtual event designed to inspire and empower retail optometrists with powerful education and networking opportunities.
Whether you missed a single session or the whole event, or simply wish to review any of the fantastic sessions that were held, we've collected the education sessions from the show just for you. Keep scrolling to watch our amazing speakers, Melissa Barnett, OD, FAAO, FSLS, FBCLA and Naheed Ahmad, OD lecture on topics ranging from contact lens myths to unconscious bias in the workplace, and don't forget to check out our list of future events!
Please note that while some of these courses were given as live CE, they cannot be watched on demand for credit. These videos are provided for review only.

Fact vs. Fiction - Tackling Common Contact Lens Myths

Melissa Barnett, OD, FAAO, FSLS, FBCLA

In this lecture, Melissa Barnett, OD, FAAO, FSLS, FBCLA discusses common contact lens myths and provides insights and tips to working with your patients to deliver the best outcomes.

Boxing Out Unconscious Bias: Don’t Let Your Unconscious Biases Put People in a Box!

Naheed Ahmad, OD

In this discussion, Naheed Ahmad, OD takes a deeper dive into helping you understand your unconscious biases and how understanding them can lead to overall better relationships with you and your patients.
Naheed Ahmad, OD
About Naheed Ahmad, OD

Dr. Ahmad has been practicing for over 31 years total, with the last 24 in Atlanta, Georgia. Dr. Ahmad grew up in Montreal, Canada, where she completed an undergraduate degree in Microbiology and Immunology from McGill University. She earned her optometry degree at the University of Waterloo, Ontario, Canada before moving to the United States. Dr. Ahmad presided as co-president of the International Optometric Honor’s Fraternity at the University. Dr. Ahmad was been a presenter at SECO (South Eastern Conference of Optometry) in 2006, 2007 and 2022, as well as at the AOA (American Optometric Association) in 2009 National Meeting and at the GOA (Georgia Optometric Association) annual meeting in 2008. She is a recipient of the Theia Award in Leadership.

In 2004, she was awarded Wal-Mart’s National Optometrist of the Year and has been the optometrist of her region for 3 separate years. She has also been a lecturer for Alcon and Bausch and Lomb and on the editorial panel for Women of Optometry. She is presently the Past-President of the American Association of Corporate Optometrists and is a volunteer on the membership committee of the AOA. She has been an Independent Doctor of Optometry with Wal-Mart for over 22 years.

Naheed Ahmad, OD
Melissa Barnett, OD, FAAO, FSLS, FBCLA
About Melissa Barnett, OD, FAAO, FSLS, FBCLA

Dr. Melissa Barnett is a principal optometrist at the University of California, Davis Eye Center in Sacramento and Davis, California. She is an internationally recognized key opinion leader, specializing in dry eye disease and specialty contact lenses. Dr. Barnett lectures and publishes extensively on topics including dry eye, anterior segment disease, contact lenses and creating a healthy balance between work and home life for women in optometry. She is a Fellow of the American Academy of Optometry, a Diplomate of the American Board of Certification in Medical Optometry, a Fellow of the British Contact Lens Association and serves on the Board of the American Optometric Association Contact Lens and Cornea Section, Gas Permeable Lens Institute, International Society of Contact Lens Specialists and is Past President of The Scleral Lens Education Society.

Drs. Melissa Barnett and Lynette Johns authored and edited the book Contemporary Scleral Lenses: Theory and Application with the unique perspectives and contributions of international experts. Dr. Barnett was awarded the inaugural Theia Award for Excellence for Mentoring by Women in Optometry. She was granted the Most Influential Women in Optical from Vision Monday in 2019.

In her spare time, she enjoys cooking, yoga, hiking and spending time with her family, Todd Erickson, also an optometrist, and two sons, Alex and Drew.

To learn more, visit her website at:

Melissa Barnett, OD, FAAO, FSLS, FBCLA
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