I Saw It on TV: DTC Pharma Marketing and the New Eyecare Patient
Sit down with Drs. Lang, Garlich, and Dierker to review the impact of direct-to-consumer (DTC) pharmaceutical marketing on eyecare patients.
New Content
Clinical Guides
Clinical Updates in Ocular Surface, Lens Technology, and Glaucoma Management
July 8, 2026
Recently Published
CLINICAL GUIDES
Overcoming the Biggest Challenges in Glaucoma Diagnosis and Treatment
Sit down with Drs. Ibach and Steen to review challenges and strategies in the management and treatment of glaucoma with a focus on individualized care.
Mitch Ibach, OD, FAAO, Jessica Steen, OD, FAAO, Dipl. ABOJune 19, 2026
DRY EYE
The Five-Minute Dry Eye Workup
Sit down with Drs. Garlich and Schaeffer to review the importance of validated symptom questionnaires in optimizing dry eye workups.
Jaclyn Garlich, OD, FAAO, Mark Schaeffer, OD, FAAOJune 9, 2026
CLINICAL GUIDES
The Dry Eye Trap: The 4 Masqueraders of Dry Eye
Join Drs. Lang, McGee, and Dierker as they discuss how to identify dry eye masqueraders, with a focus on neurotrophic keratitis, the one with the highest stakes.
