How DTC Advertising is Driving Presbyopia Drop Conversations in Practice
Joins Drs. Coats, Davison, Ramsey and Schaeffer to review how direct-to-consumer (DTC) advertising impacts patient conversations about presbyopia drops.
New Content
Emergencies
Managing Ocular Emergencies and Urgencies in Both Private Practice and University Settings
October 26, 2026
Inside Intrepid
Recently Published
OPTOMETRY INDUSTRY INFO
I Saw It on TV: DTC Pharma Marketing and the New Eyecare Patient
Sit down with Drs. Lang, Garlich, and Dierker to review the impact of direct-to-consumer (DTC) pharmaceutical marketing on eyecare patients.
CLINICAL GUIDES
Presbyopia Drops in Practice: What ODs Need to Know Before Prescribing
Sit down with Drs. Davison and Yackey to review clinical pearls and practical insights into prescribing presbyopia eye drops.
Mary Beth Yackey, OD, Janelle Davison, ODAugust 6, 2026
DIAGNOSTICS & IMAGING
Why OCT Angiography Deserves a Place in Every Optometric Practice
Sit down with Drs. Epshtein and Majcher to review how optical coherence tomography angiography (OCTA) can aid in detecting retinal diseases.