Erin Rueff, OD, PhD, FAAO
Dr. Erin Rueff received her Doctor of Optometry degree from The Ohio State University (OSU) College of Optometry. Upon graduation, she completed the Cornea and Contact Lens Advanced Practice Fellowship at OSU. After fellowship, she continued at OSU as a clinical instructor and completed a PhD in Vision Science. In 2018, she joined the faculty at the Southern California College of Optometry at Marshall B. Ketchum University. Dr. Rueff’s research interests include contact lens discomfort and compliance. She enjoys teaching students in the clinic and classroom on contact lens and general optometry topics. Her clinical interests include multifocals, gas permeable and scleral contact lenses, keratoconus, and dry eye.
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Building Your Contact Lens Practice
Review 3 key pearls for optometrists interested in opening a contact lens practice.
When Comfort Is Key: Preventing Contact Lens Dropout
Read on to learn how optometrists can prevent contact lens dropout by targeting discomfort, maximizing vision, and tailoring the lens to the patient's needs.
The State of Multifocals
Learn about domestic and global contact lens trends and how eyecare practitioners can improve patient outcomes with multifocal contact lenses
Finding Lens Selection Strategy for New Contact Lens Wearers
For patients new to contact lenses, it is up to optometrists to take accurate measurements, find the best fit and modality, and educate these patients on handling.
Managing Messy Multifocal Fits
Learn how to communicate with presbyopic patients about finding the right multifocal lens for their visual needs.
What’s New in Soft Contact Lenses?
Discover the newest technology and improvements currently offered in soft contact lenses.
Developing a Strategy for Lens Selection
To select the best contact lenses for our patients, we have to develop a strategy. Here is a step-wise approach that lends reason and rationale to your lens selection.
Differentiate Your Practice with Daily Disposables
It is more important than ever for eyecare providers to underscore the importance of in-office evaluation and expertise when selecting and fitting soft contact lenses. Learn how to educate patients, increase sales, and build brand loyalty.
Establishing a Multifocal Mindset
Successfully fitting multifocal contact lenses requires the right mindset. Learn how to overcome internal and external challenges to get you and your patient on the same page of the fitting guide.
Low Astigmatism, Big Impact
Learn how correction with toric contact lenses for low astigmatism can lead to better vision and greater overall patient satisfaction.
Managing Discomfort in Contact Lenses
Managing discomfort in contact lenses is as an art and a science. Sometimes, we must dig far deeper than ocular surface issues and look at refractive error.