Erin Rueff, OD, PhD, FAAO

Erin Rueff, OD, PhD, FAAO

Dr. Erin Rueff received her Doctor of Optometry degree from The Ohio State University (OSU) College of Optometry. Upon graduation, she completed the Cornea and Contact Lens Advanced Practice Fellowship at OSU. After fellowship, she continued at OSU as a clinical instructor and completed a PhD in Vision Science. In 2018, she joined the faculty at the Southern California College of Optometry at Marshall B. Ketchum University. Dr. Rueff’s research interests include contact lens discomfort and compliance. She enjoys teaching students in the clinic and classroom on contact lens and general optometry topics. Her clinical interests include multifocals, gas permeable and scleral contact lenses, keratoconus, and dry eye.

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Resources
Building Your Contact Lens Practice
Practice Management
Building Your Contact Lens Practice

Review 3 key pearls for optometrists interested in opening a contact lens practice.

May 29, 2023
When Comfort Is Key: Preventing Contact Lens Dropout
Products & Technology
When Comfort Is Key: Preventing Contact Lens Dropout

Read on to learn how optometrists can prevent contact lens dropout by targeting discomfort, maximizing vision, and tailoring the lens to the patient's needs.

April 24, 2023
The State of Multifocals
Products & Technology
The State of Multifocals

Learn about domestic and global contact lens trends and how eyecare practitioners can improve patient outcomes with multifocal contact lenses

March 27, 2023
Finding Lens Selection Strategy for New Contact Lens Wearers
Clinical Guides
Finding Lens Selection Strategy for New Contact Lens Wearers

For patients new to contact lenses, it is up to optometrists to take accurate measurements, find the best fit and modality, and educate these patients on handling.

December 13, 2022
Managing Messy Multifocal Fits
Clinical Guides
Managing Messy Multifocal Fits

Learn how to communicate with presbyopic patients about finding the right multifocal lens for their visual needs.

November 8, 2022
What’s New in Soft Contact Lenses?
Clinical Guides
What’s New in Soft Contact Lenses?

Discover the newest technology and improvements currently offered in soft contact lenses.

October 11, 2022
Developing a Strategy for Lens Selection
Clinical Guides
Developing a Strategy for Lens Selection

To select the best contact lenses for our patients, we have to develop a strategy. Here is a step-wise approach that lends reason and rationale to your lens selection.

September 8, 2022
Differentiate Your Practice with Daily Disposables
Products & Technology
Differentiate Your Practice with Daily Disposables

It is more important than ever for eyecare providers to underscore the importance of in-office evaluation and expertise when selecting and fitting soft contact lenses. Learn how to educate patients, increase sales, and build brand loyalty.

August 9, 2022
Establishing a Multifocal Mindset
Cornea & Contact Lens
Establishing a Multifocal Mindset

Successfully fitting multifocal contact lenses requires the right mindset. Learn how to overcome internal and external challenges to get you and your patient on the same page of the fitting guide.

July 8, 2022
Low Astigmatism, Big Impact
Case Reports
Low Astigmatism, Big Impact

Learn how correction with toric contact lenses for low astigmatism can lead to better vision and greater overall patient satisfaction.

June 22, 2022
Products & Technology
Managing Discomfort in Contact Lenses

Managing discomfort in contact lenses is as an art and a science. Sometimes, we must dig far deeper than ocular surface issues and look at refractive error.

January 17, 2019