See What’s Possible With EssilorLuxottica 360™

Founded in August 2020, EssilorLuxottica 360™ brings together Essilor’s advanced lens technology, Luxottica’s iconic frame brands and knowledge, and EyeMed’s leadership in managed vision care. Together, these powerful elements deliver on the promise of outstanding patient vision care while helping eyecare professionals grow their practices with advanced digital marketing solutions and exclusive learning tools.

Patients don’t come to your practice to only buy lenses or purchase frames. They turn to eyecare professionals to see the world more clearly and satisfy all their vision needs. EssilorLuxottica 360™ enables you to provide a holistic, full-circle experience that delivers both the function your patients need and the fashion they crave. Beginning with innovative digital marketing tools that attract your ideal patients, you’ll receive unique member benefits that drive traffic into your practice and enhance the experience of everyone who walks into your shop.

Once in your practice, Smart Shopper technologies unlock virtual access to thousands of Luxottica frames as well as customized products, fits, and sizes through interactive screens around the store. Acting as an endless aisle, Smart Shopper showcases the latest Luxottica brands and personalized options, regardless of your store’s square footage or brick and mortar imprint.

Patients today are showing up differently. They are much more educated about what they’re looking for and they don’t want to waste time once they see what they want. With more than 30% of exam appointments booked online and more than 35% of them booked after hours, EssilorLuxottica 360™ delivers comprehensive tools that give your patients 24/7 flexibility for booking and SmartBook technology that continue to engage with them throughout their journeys, including appointment reminders, recall messaging, important education, brand awareness, and hyper-local advertising. On average, SmartBook can bring an additional $1,200 from patients you wouldn’t have captured otherwise—including millennials and Gen-Zers looking for today’s hottest brands. As an EssilorLuxottica 360™ member, you get to focus on your flow of work without worrying about driving traffic.

EssilorLuxottica 360™ members who participate in the EyeMed network receive exclusive access to the EyeMed Concierge Service, including one-stop service from expert agents who can answer simple questions as well as complex issues. In addition, members gain access to Leonardo, EssilorLuxottica’s open learning platform, with a focus on eyewear, lenses and optics, and retail, accessible from all devices.