Designing My One-Of-A-Kind Optical - An Interview With Courtney Dryer

Mar 2, 2015
1 min read
5.1k views

I designed my practice with the ultimate goal to be a destination optical.

Opening cold in October 2013, Dr. Courtney Dryer has developed a niche practice with great success in boutique eye wear. Dr. Dryer has written extensively on how new practice owners can replicate her success by creating an attractive optical that offers not only basic frame selections, but unique eye wear. Much of her success lies within optical design, how she chooses her frame lines, and how she utilizes visual merchandising within her practice. Dr. Dryer shared some of her secrets at Vision Expo West this past fall in this exclusive video interview!

(Be sure to watch in HD by clicking the little gear wheel icon   on the player!)

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About Courtney Dryer, OD

Courtney Dryer is a 2011 graduate of SCO. She opened 4 Eyes Optometry in her hometown of Charlotte, NC in February of 2013. After 5 years, the practice name was changed to Autarchic Spec Shop to renew the practice's commitment …

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