Published in Non-Clinical
CovalentCareers Rebrands As Eyes On Eyecare
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New Brand Highlights Publication’s Focus On Eyecare Community
San Diego, California – February 1, 2021 – CovalentCareers.com (“CovalentCareers”), a leading digital optometric publication and career development company for new eyecare professionals, is pleased to announce its rebrand to Eyes On Eyecare. The rebrand launches February 1, 2021, with an updated website and logo that better reflects the company’s focus on the optometry and ophthalmology community.
Matt Geller, OD and CEO of Eyes On Eyecare, outlined the reasons behind this change in a special video message:
Eyes On Eyecare features more than 1,100 clinical and career-related articles, courses, videos, guides, exclusive industry reports, and e-books. These resources were previously published on CovalentCareers.com and will be easily discoverable within the Eyes On Eyecare ecosystem, with new articles released every week.
Following the highly successful Eyes On 2021 event in November 2020 and the upcoming Eyes On Dry Eye event in April 2021, the rebrand integrates the popular events and education with content previously produced under the CovalentCareers brand. Eyes On Eyecare will continue to produce industry-leading virtual events using its proprietary virtual event technology and growing community of skilled industry professionals.
In addition to offering valuable content and events for optometrists, ophthalmologists, and techs, the Eyes On Eyecare website will continue to serve as the leading online platform for eyecare professionals to find optometry jobs and learn more about leading eyecare employers.
“As we look to the future, it’s critically important that our organization focuses on more than just strengthening the bonds between eyecare employees and employers,” says Dr. Geller. “With this rebrand, we’re realigning our focus on optometry and ophthalmology across our digital publishing, advertising, events, and talent acquisition business lines in order to provide the maximum value for our 60,000+ monthly readers. ”
While the CovalentCareers name is changing, the team behind what is now Eyes On Eyecare will remain the same, with nearly 30 team members based in San Diego, CA. The team has a combined 50+ years of media, content, marketing, clinical, and talent acquisition experience in the optometry and ophthalmology space and three doctors on staff.
Readers can learn more about the rebrand by visiting eyesoneyecare.com/covalentcareers.
Eyes On Eyecare is an independently-owned, eyecare-only, digital publication that offers content, events, and career services for eyecare professionals. Eyes On Eyecare is operated by CovalentCreative, which has launched notable brands like CovalentCareers, CovalentCreators, OptometryStudents.com, and NewGradOptometry.com. Based out of San Diego, CA, CovalentCreative boasts an elite team of nearly 30 individuals with a combined 50+ years of clinical, media, content, and talent acquisition experience in the optometry and ophthalmology space.