When I graduated optometry school, I was a small fish in a big ocean.
It became apparent that I needed to communicate with my patients on a personal branding level, outside my office.
I started an Instagram page and website that would serve one core purpose; enable patients to connect with me on a personal level. It's proven to work out well, and it's something I am expanding on.
In 2017, patients want to connect with the doctors beyond just the typically email blast that comes out of the practice. Optometrists need to work to define their niche and say it loudly by using online mediums.
I do lots of eye makeup tips, health tips, and eye beauty tips. Then I go a bit deeper and get into some more disease states like diabetic retinopathy and glaucoma.
Getting started with this is much easier than you think. Start thinking about creating your online portfolio and standing out in your community.
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