Florian Werner is the founder and managing director of Alchemy Marketing, a specialized marketing agency helping optometrists stand out online, build trust and attract more patients. One of their key service is Reputation Alchemy, a system leveraging the power of reviews and reputation marketing for eye care practices and small businesses. Florian holds a MSc in Management and Finance. He started online marketing in 2000, helping clients reap the rewards of SEO to grow their business. Considering himself an eternal student of marketing, and still excited by all the possibilities great marketing offers a practice, Florian is constantly leading his team to explore new effective ways to help their clients. “The greatest reward in what we do is when we hear from a client the significant difference our service is making for their business.” When he is not immersed in marketing, you can find Florian in his kayak, or waist deep in a stream chasing fish with a fly.