Elena is Eyes On Eyecare's Associate Director of Marketing Operations and has more than seven years of experience building effective B2B campaigns for international trade shows and SaaS organizations. She spent more than three years at the nation's leading B2B event marketing agency, where she consulted on and developed messaging and attendee acquisition strategies for large healthcare trade shows, including Vision Expo, BIO, The MedTech Conference, and AHIP Institute & Expo.